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HELLO


Ryan O'Keefe

Associate Creative Director + Copywriter

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HELLO


Ryan O'Keefe

Associate Creative Director + Copywriter

LATEST WORK

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Volvo: Innovating for You


Volvo

Innovating for You

Integrated Campaign, 2014

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Volvo: Innovating for You


Volvo

Innovating for You

Integrated Campaign, 2014

no cars were harmed in the making of these films

Volvo makes nothing but boring safe boxes driven by smarty pants and do-gooders. Wrong. So we created an integrated campaign to tell Volvo's lesser known story of performance, safety, and connectivity innovations led by a series of car commercials that featured no car. Counterintuitive, I know.

"PERFORMANCE WITH A CONSCIENCE" TVC

"THE FUTURE OF SAFETY" TVC

CREDITS

CCO: Tor Myhren | ACD CW: Ryan O’Keefe | ACD AD: Brian Hall | P: John Hilmer | D: Wilfrid Brimo | DP: Alwin Kuchler

Made at GREY NY

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Lincoln: Hello Again


The Lincoln Motor Company

Hello, Again

TV and Film, 2014

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Lincoln: Hello Again


The Lincoln Motor Company

Hello, Again

TV and Film, 2014

Hello, Again: Launch films

The Lincoln Motor Company is no stranger to re-imaginations, having said 'hello, again' to design, technology and the American way of life for more than ninety years. To tell this historic tale we paid visit to the Lincoln archives and spent hours scouring their back catalog of print and film adverts, Ford family letters and design sketches. The result, a retrospective short film and TVC that shares the story of the birth, demise and rebirth of the great Lincoln Motor Company.

 

"hello, again" tvc

Humble brag: Shortly after airing, Edsel Ford II mailed a hand-written letter to the Lincoln CMO saying this was the best ad Lincoln had made in many, many decades — and it was how his grandfather Edsel would have wanted his brand's story told.

"HELLO, AGAIN" film

CREDITS

CCO: Jon Pearce | CD: Jason Koxvold | SR CW: Ryan O’Keefe | P: Mike Stark & Jessica McMahon | D: Logan | Film Music: Black Iris | TV Music: Aloe Blacc “Love is the Answer”

Made at HUDSON ROUGE

RECOGNITION

AICP Design Shortlist

Communication Arts Typography Annual 5 Feature

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Lincoln + Aloe Blacc


The Lincoln Motor Company

Aloe Blacc: Love is the Answer

Interactive Music Video, 2014

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Lincoln + Aloe Blacc


The Lincoln Motor Company

Aloe Blacc: Love is the Answer

Interactive Music Video, 2014

Aloe Blacc & The Lincoln Motor Company: An Epic Collaboration

To launch the #FilmUncovered campaign, we reimagined the traditional music video, coinciding with and reinforcing Lincoln's own reimagining. The Flash-based interactive player let viewers seamlessly swap perspectives to follow the journey of four unique, yet converging storylines. Filmed in a single-take, the spatially recorded sound gave viewers the ability to step inside a richly textured environment in the first person.

 

"LOVE IS THE ANSWER" INTERACTIVE MUSIC VIDEO 

DIRECTOR'S CUT

"Lights" teaser TVC

We supported the interactive music video with a TVC and pre-roll during the Grammys prompting viewers to visit the experience. To launch the #FilmUncovered campaign (which continued during the Tribeca Film Festival) we cast a beautiful director and followed her through the closed set of our Luxury Uncovered TVC to an awaiting Lincoln MKC — the crossover's first public debut.

CASE STUDY

FEATURES

BTS 1

BTS 2

CREDITS

CD: Jason Koxvold | SR CW: Ryan O'Keefe | SR AD: Brian Hall | EP: Sherri Levy | P: Jessica McMahon | MP: Jessica Dierauer | D: Radical Friend | DP: Mattias Montero | TVC D: Saam Farahmand | TVC DP: Bryan Newman | Music: Aloe Blacc

Made at HUDSON ROUGE

RECOGNITION

Webby — Online Film & Video: Branded Entertainment Long Form Nominee

Communication Arts — Creative Exhibit

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Lincoln: MKZ Launch


The Lincoln Motor Company

MKZ Launch

Integrated, 2013

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Lincoln: MKZ Launch


The Lincoln Motor Company

MKZ Launch

Integrated, 2013

LAUNCHING THE ALL-NEW LINCOLN MKZ

The all-new Lincoln MKZ and MKZ Hybrid were poised to be the first messengers of a completely re-imagined Lincoln Motor Company. Then disaster struck. After a fumbled launch riddled with production and supply issues, the all-new Lincoln MKZ was finally ready for its national debut. To celebrate the occasion, we created a series of conceptual print layouts that ran in Vanity Fair, New York Times, Wall Street Journey, Automobile, Car & Driver and other lifestyle publications. We also created a series of 15-second TVCs and a responsive parallax website.

"BEAUTY" MKZ HYBRID, TVC

"LUXURY REWRITTEN" MKZ LAUNCH WEBSITE

Print CREDITS

CCO: Jon Pearce | SR CW: Ryan O'Keefe | AD: Christian Chico

tvc credits

CCO: Jon Pearce | CD: Jason Koxvold | SR CW: Ryan O'Keefe | EP: Mike Stark

website credits

CCO: Jon Pearce | CD: Alec Vianu | SR CW: Ryan O'Keefe | D: Adam Morris

Made at HUDSON ROUGE

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Introducing the Lincoln Motor Company


The Lincoln Motor Company

Introducing the Lincoln Motor Company

Integrated, 2012

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Introducing the Lincoln Motor Company


The Lincoln Motor Company

Introducing the Lincoln Motor Company

Integrated, 2012

RE-IMAGINE A 90-YEAR-OLD AMERICAN LUXURY CAR COMPANY

A brief like this comes along once in your career, twice if you're lucky. Our small, but nimble team took the challenge. We relaunched Lincoln, a brand adored by geriatrics and gypsy cab drivers, as the Lincoln Motor Company, a refreshingly new company hell bent on respecting the individuality of its clients. In December of 2012, we launched the new brand alongside the all-new 2013 Lincoln MKZ in national TV, print, digital, OOH and experiential mediums.

Ad Age Feature

 

"INTRODUCING THE LINCOLN MOTOR COMPANY" REEL

"INTRODUCING THE LINCOLN MOTOR COMPANY" WEBSITE

You tend to learn a lot over the better part of a century. What works. What doesn’t. You’re afforded a unique opportunity to explore the possibilities and pioneer brave new ideas. It’s a lifetime for some. For us, the past 90 years were only the beginning.

"lincoln now" BRANDED CONTENT WEBSITE

CCO: Jon Pearce | CD: Alec Vianu | SR CW: Ryan O'Keefe | D: Adam Morris | Social: Ashley Davidson

 

Made at HUDSON ROUGE