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RYAN O'KEEFE
Creative Director / Copywriter, NYC
ryanpatrickokeefe@gmail.com
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EXPERIENCE

ROKKAN + PUBLICIS / CREATIVE DIRECTOR / NYC / 2016 – 2018
Joined Cadillac at Publicis, moved with brand to Rokkan. At Publicis, I oversaw the creation of BOOK by Cadillac, Cadillac VR showroom, and the new Cadillac website. At Rokkan, I created the “Never Stop Daring” Oscars 2018 brand campaign and created the tone of voice for the Cadillac Racing brand.

SID LEE / ASSOCIATE CREATIVE DIRECTOR / NYC / 2015 – 2016
Created Apple “Movies That Move You” Oscars 2016 campaign; Stella Artois “Music Video You Can Taste” and the “Le Savoir” global experiential platform; Absolut Elyx “Water Truck Boutique; Merrell “Do What’s Natural” brand campaign.

GREY / ASSOCIATE CREATIVE DIRECTOR / NYC / 2014 – 2015
Created Volvo “Future of Driving” and “Why” campaigns. Oversaw creation of the new Volvo US website; and pre-launch of the 2014 Volvo XC90. Created Crown Royal “The One Made for a King” brand campaign.

HUDSON ROUGE / SENIOR COPYWRITER / NYC / 2012 – 2014
One of the agency’s first creative hires. Helped re-launch Lincoln as the Lincoln Motor Company. Created the “Hello, Again” brand campaign. Co-created Lincoln social brand channels. Created the “Music Uncovered” brand campaign including Aloe Blacc’s Love is the Answer.

RGA / SENIOR COPYWRITER / NYC / 2010 – 2012
Lead copywriter on Verizon FiOS working with a multi-disciplinary team across all digital advertising.

FIRSTBORN / COPYWRITER / NYC / 2010
Pitched, won, and created digital experiences for Ford, Starburst, SoBe, Premiere Exhibitions, 5 Gum, among others.

JALOPNIK.COM / WRITER / DETROIT / 2008 – 2010
Helped grow Gawker Media’s automotive site into one of their largest and most trafficked. Wrote under the pseudonym, The Auto Insider. Authored one of Jalopnik’s most viewed stories of all time.

GENERAL MOTORS / CREATIVE INDUSTRIAL DESIGNER / DETROIT / 2005 – 2008
Car designer working across an array of future vehicle projects in the Component, Performance, Full-Size Truck, and Premium/Luxury design studios.

 

CLIENTS


Cadillac, Apple, Volvo Cars, The Lincoln Motor Company, Stella Artois, Absolut, Absolut Elyx, Facebook, Samsung, Crown Royal, Merrell, Coca-Cola, Mello Yello, Monster Energy, Verizon, Verizon FiOS, Ford, Wrigley (Starburst, Skittles, 5Gum), Premiere Exhibitions, SoBe, Aflac

RECOGNITION

One Show Bronze – Stella Artois, Le Savoir
One Show Merit x2 – Stella Artois, Le Savoir
Addy Gold – Absolut Elyx, Water Truck Boutique
Addy Excellence – Absolut Elyx, Water Truck Boutique
Type Director’s Club Winner – Absolut Elyx, Water Truck Boutique
Comm Arts Type Annual Feature – Lincoln, Hello Again
Comm Arts Creative Exhibit – Lincoln, Hello Again
Webby Nominee – Lincoln, Hello Again
AICP Shortlist – Lincoln Hello Again
FWA Site of the Day – Premiere Exhibitions, Expedition Titanic
Webby Nominee – Premiere Exhibitions, Expedition Titanic
Davey Award – Premiere Exhibitions, Expedition Titanic
Comm Arts Info Design – Premiere Exhibitions, Expedition Titanic
Telly Awards Silver – Premiere Exhibitions, Expedition Titanic
Communicator Excellence – Premiere Exhibitions, Expedition Titanic
OMMA Web Excellence – Premiere Exhibitions, Expedition Titanic
HOW Merit Winner – Premiere Exhibitions, Expedition Titanic
SXSW Classic Winner – Premiere Exhibitions, Expedition Titanic
FWA Site of the Day – Ford, MyFord Touch Experience
Webby Auto Honoree – Ford, MyFord Touch Experience
FWA Site of the Day – Sobe, ReSkin Yourself
FWA Mobile of the Day – Sobe, ReSkin Yourself
Hive Packaged Goods Winner – Sobe, ReSkin Yourself
Summit Creative Gold – Sobe, ReSkin Yourself
FWA Site of the Day – 5Gum, Sensory Experience
Webby Nominee – 5Gum, Sensory Experience
OMMA Web Excellence – 5Gum, Sensory Experience
HOW Merit Winner – 5Gum, Sensory Experience
HOW Consumer Web Winner – 5Gum, Sensory Experience
ADC Tomorrow Awards Shortlist – 5Gum, Sensory Experience
FWA Site of the Day – Firstborn, Dofl Ball
HOW Winner – Firstborn, Dofl Ball
Ad Age Coolest Apps 2010 – Firstborn, Dofl Ball