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APPLE 1


Apple

Movies That Move You

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APPLE 1


Apple

Movies That Move You

MATT DAMON APPROVED THE WORK • In a world where a new Sharknado is released each week, Apple wanted to celebrate the movies that have the power to make us feel. And we did just that with the largest iTunes Movies campaign ever.

Phase One of the campaign was led by an emotionally charged 30-sec TVC featuring Oscar-nominated movies and was supported by a series of 15-sec pre-roll videos; spread and single-page print in Vanity FairEntertainment WeeklyThe Hollywood Reporter, and People; large format out-of-home throughout Los Angeles; as well as a billion banners and takeovers for sites like RollingStone.comEW.comVogue.com, and Flipboard.

For Phase Two, we wrapped up the campaign with a huge play for the much hyped Star Wars: The Force Awakens, creating high-impact work for pre-roll; digital Times Square takeover; and premium print spreads in Vanity Fair which featured not only iTunes Movies, but Apple News and Apple Music spreads as well.

Apple "Movies That Move You" • Role: Associate Creative Director • Agency: Sid Lee

Pre-Roll Reel

Add'l Credits: Senior AD: André Gidoin • Designer(s): Thorbjorn Gudnason, Adam Turnbull, Jessica Marak
Prod Co.: Buck.tv • Editor: Mark Potter @ Cosmo Street • Music: Human

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APPLE 2


Movies that began
a long time ago in a galaxy far, far away....

APPLE 2


Movies that began
a long time ago in a galaxy far, far away....

Star Wars: The Force Awakens Pre-Roll Reel

Star Wars: The Force Awakens Times Square Takeover

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APPLE 3


APPLE 3


Lots and lots of banners.

Lots and lots of banners.