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MOVIES THAT MOVE YOU

In a world of Netflix and chill, Apple wanted to celebrate the movies with the power to make us feel. So we distilled the year's best movies into their most poignant moment, then launched the social-first campaign during the Oscars in what became the largest Apple Movies campaign to date.

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A1


MOVIES THAT MOVE YOU

In a world of Netflix and chill, Apple wanted to celebrate the movies with the power to make us feel. So we distilled the year's best movies into their most poignant moment, then launched the social-first campaign during the Oscars in what became the largest Apple Movies campaign to date.

Brand Film

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Movies that bring us home.

 
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Movies that speak their mind.

Movies that let us escape.

Movies that leave us breathless.

Movies that set us free.

Movies that give us the feels.

Movies that reveal the truth.

Movies that open our eyes.

Movies that put us on edge.

 
 
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Apple Movies Print — Vanity Fair

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Apple Movies Print — Entertainment Weekly

Apple Movies Print — Entertainment Weekly

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Apple Movies Print — Entertainment Weekly

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Apple Movies Print — Entertainment Weekly

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Apple Movies Display Banners

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Apple Movies Compton Billboard

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Apple Movies Hollywood Digital Billboard

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MOVIES THAT MOVE YOU
STAR WARS: THE FORCE AWAKENS

With the success of phase 1, apple wanted to
celebrate the digital release of the most important star wars film since the originals. we eagerly launched phase 2, simultaneously launching the iconic space opera on the apple music and apple news platforms as well.

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MOVIES THAT MOVE YOU
STAR WARS: THE FORCE AWAKENS

With the success of phase 1, apple wanted to
celebrate the digital release of the most important star wars film since the originals. we eagerly launched phase 2, simultaneously launching the iconic space opera on the apple music and apple news platforms as well.

Movies that choose the light.

Movies that awaken the dark side.

Apple Movies Times Square Takeover

 
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Vanity Fair Star Wars The Force Awakens special issue

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Vanity Fair Star Wars The Force Awakens special issue

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Vanity Fair Star Wars The Force Awakens special issue, featuring Annie Leibovitz's exclusive cast photos

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Vanity Fair Star Wars The Force Awakens special issue, featuring Annie Leibovitz's exclusive cast photos

 

Made with
Executive Creative Director: Daniel Chandler
Associate Creative Director: Ryan O'Keefe
Senior Art Director: André Gidoin
Designers: Thørbjorn Gudnason, Adam Turnbull, Jessica Marak
Executive Producer: David Isaac
Production: Buck
Editor: Mark Potter @ Cosmo Street
Music: Human

Sid Lee, 2016

 

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