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BOOK 1


Cadillac

Book

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BOOK 1


Cadillac

Book

NETFLIX FOR CARS • How do you revolutionize the way a 115 year old car company sells cars? You stop selling them, and create the world's first luxury car subscription service instead. Launched first in NYC, we put together a case study to sell the idea nationally to the suits with deep pockets.

Book by Cadillac • Role: Creative Director • Agency: Publicis NY