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Crown Royal

The One Made for a King

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Crown Royal

The One Made for a King

THE ONE PERFECTLY SMOOTH WHISKEY MADE FOR A KING • We all know Jack, Jameson and Johnnie. But few know George. Least of which his royal visit to Canada in 1939 that inspired an entire country to come together and make their very best spirit. With sights set squarely at the craft spirit category, we launched a cinematic campaign to tell the previously untold tale of the creation of Crown Royal as a royal gift for King George VI.

 

Crown Royal "The One" • Role: Associate Creative Director • Agency: Grey • Director: Peter Thwaites • Prod Co.: The Corner Shop

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Crown Royal "The Water"

Add'l Credits: ECD(s): Ari Halper & Stephen Krauss • GCD(s): Stu Mair & David Cuccinello • ACD/Art: Brian Hall • Copywriter: Piet Melief
Art Direction: Ian Liu • Designer(s): Han Lin & Ricky Lu

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