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theone02.jpg

CR1


THE ONE
MADE FOR A KING

Crown Royal's reign was being threatened by an influx of small craft whiskies, many whose origin stories proved stranger than fiction. To combat this, we launched an epic campaign with an equally epic film to tell the true tale of the one perfectly smooth whisky made for King George VI.

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CR1


THE ONE
MADE FOR A KING

Crown Royal's reign was being threatened by an influx of small craft whiskies, many whose origin stories proved stranger than fiction. To combat this, we launched an epic campaign with an equally epic film to tell the true tale of the one perfectly smooth whisky made for King George VI.

The One

 

Crown Royal: The Water

 
 
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I pitched the idea, wrote the script, and sold the campaign with my partner Brian Hall just prior to leaving Grey.

 

Made with
Chief Creative Officer: Tor Myhren
Executive Creative Directors: Ari Halper & Stephen Krauss
Group Creative Directors: Stu Mair & David Cuccinello
Associate Creative Directors: Ryan O'Keefe & Brian Hall
Copywriter: Piet Melief
Art Director: Ian Liu
Designers: Han Lin & Ricky Lu
Director: Peter Thwaites

Grey, 2015

 

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