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Elyx Water Truck


Absolut Elyx

The Elyx
Water Truck
Boutique

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Elyx Water Truck


Absolut Elyx

The Elyx
Water Truck
Boutique

SOLVE THE GLOBAL WATER CRISIS ONE COPPER PINEAPPLE AT A TIME • The Swedish luxury vodka Absolut Elyx partnered with Water For People on a five-year mission to bring safe water to 100,000 people. To help their mission in a playful way, we created the Elyx Water Truck Boutique — a very custom 1948 truck converted into a very unexpected rolling point-of-sale platform. The activation traveled the country, from Elyx House in NYC to Elyx Mansion in LA with a final stop in Miami for Art Basel. Along the way, the truck spread hospitality and cheer by serving Elyx cocktails in the very copper, very hospitable Elyx Pineapple drinking vessel. With each copper pineapple sold, we donating one month's safe water to the people who need it most.

Absolut Elyx 'The Elyx Water Truck Boutique' • Role: Associate Creative Director • Agency: Sid Lee

Recognition: ADDY Gold & Judges' Excellence Award, Type Director's Club Winner

Add'l Credits: Senior Art Director: André Gidoin • Designer(s): Thorbjorn Gudnason & Jessica Marak

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Elyx Water Truck 2


The Elyx Water Truck Boutique provided access
to 1.7 million liters of safe water to 12,500 people
in developing nations.

Elyx Water Truck 2


The Elyx Water Truck Boutique provided access
to 1.7 million liters of safe water to 12,500 people
in developing nations.

StupidDope Feature

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Elyx Water Truck 3


Elyx Water Truck 3


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Elyx Water Truck 4


Elyx Water Truck 4


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Elyx Water Truck 5


Elyx Water Truck 5


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Elyx Water Truck 6


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Elyx Water Truck 7


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Elyx Water Truck 8


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Elyx Water Truck 9


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Elyx Water Truck 10


Elyx Water Truck 10