Absolut Elyx – The Elyx Water Truck Boutique

 

How can you help us solve the global water crisis? That was the brief Absolut Elyx gave us. Our answer; one copper pineapple at a time. We fabricated a vintage water truck into a pop-up copper pineapple boutique that helped provide access to 1.7 million liters of safe water to 12,500 people in developing nations.

 
 

Executive Creative Director: Daniel Chandler
Associate Creative Director: Ryan O'Keefe
Senior Art Director: André Gidoin
Designers: Thørbjorn Gudnason & Jessica Marak
Producer: Oscar Péré

Sid Lee, 2016

 
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Elyx Water Truck Boutique Case Study

 
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Stupid Dope + Mashable Feature

 
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RECOGNITION
ADDY GOLD
ADDY JUDGES' EXCELLENCE
TYPE DIRECTOR'S CLUB WINNER