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Lincoln Motor Co.

Hello, Again

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Lincoln Motor Co.

Hello, Again

A RE-IMAGINING 90 YEARS IN THE MAKING • It's not everyday you get to reinvent a 90-year-old American icon. But this was not just any day. It was a new era for a brand that many had forgotten. That many had cast aside as their ride to prom or to the airport, or worse, to their funeral. But with a new lineup and a radical yet familiar identity, we helped breathe new life into Lincoln, to help them live another day and say Hello, Again.

Lincoln Motor Co. 'Hello, Again' films • Role: Senior Copywriter • Agency: Hudson Rouge • Recognition: AICP Shortlist, Comm Arts Annual 5

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"I want to make the best cars in the world."
– Edsel Ford

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"I want to make the best cars in the world."
– Edsel Ford

Add'l Credits: Creative Director: Jason Koxvold • Senior Art Director: Brian Hall • Production Co: Logan NY • Music: Aloe Blacc & Black Iris

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