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Introducing the
Lincoln Motor Co.

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Introducing the
Lincoln Motor Co.

RE-IMAGINE A NINETY-YEAR-OLD AMERICAN LUXURY BRAND • A brief like this comes along once in your career, twice if you're lucky. In December 2012 we presented the world with our answer and relaunched the brand adored by geriatrics and livery drivers as the Lincoln Motor Company. Hell bent on attracting a new more culturally progressive client, we launched an all-new collection of luxury automobiles mixing traditional and very untraditional storytelling platforms.

Read the Ad Age feature >

Introducing the Lincoln Motor Company Reel • Role: Senior Copywriter • Agency: Hudson Rouge

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