AWAKEN YOUR SENSES • Stella Artois came to us looking to activate their brand like never before. We took inspiration from their Belgian heritage, French flair and desire to leave a legacy to create Le Savoir: a global multi-sensory dining experience like no other. With time as the metaphor and Stella Artois as our muse, we invited guests to a forgotten garden in the heart of the city where they could explore a luxuriant labyrinth of edible curiosities. Le Savoir launched in New York City, Montreal, and Buenos Aires; and was quickly followed by Seoul.
But more than a global dining experience, we created an experiential platform for the brand. Where regional and local Stella Artois POCs could activate the Le Savoir at scale. We concepted everything from sensory experiences, performances, food, props, cutlery; you name it, we did it.
Add'l Credits: Senior AD: André Gidoin • Producer(s): David Isaac & Betiel Soloman • Scenography: Cirque du Soleil & 45 Degrees
Food: Bompas & Parr • Music: The Roots & Black Iris • Director: Patrick Clair @ Elastic.tv • Making-of: Lorrin Braddick @ Archer's Mark