Let your senses make sense of it.

Stella Artois wanted to become the beer synonymous with progressive hosting experiences. To bring something surprising to the party we created Le Savoir, a global experiential platform built on the science of synesthesia.

We kicked off with a series of ticketed events in NYC, Montreal, Sao Paulo and Seoul headlined by Cirque du Soleil, Bompas & Parr and The Roots. With great success, we scaled the experience to social, at-home hosting kits, toolkits for POCs, a hosting bot, and even a music video you can taste.

Associate Creative Director

2016