Lincoln – Introducing the Lincoln Motor Company


Once an arbiter of American style, luxury and power, the ninety-year-old Lincoln had plunged into malaise, becoming synonymous with rides to airports, proms, weddings, and worse, funerals. On the brink of irrelevance, Lincoln desperately needed help. I was honored to be part of a talented team of individuals who not only started an agency to service the brand from scratch, but who reimagined and re-launched this once-great American luxury brand as the Lincoln Motor Company.


Chief Creative Officer: Jon Pearce
Senior Copywriter: Ryan O'Keefe
And so many more...

Hudson Rouge, 2012


Introducing the Lincoln Motor Co. Launch Reel


MKZ Hybrid: Beauty


Vanity Fair Magazine


Car & Driver Magazine


Wired Magazine


Traveler Magazine

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Introducing the Lincoln Motor Co. Launch Website

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2013 MKZ Launch Website


Lincoln Now Content Hub