LMC3.jpg
LMC3.jpg

LMC1


Introducing
the Lincoln Motor Company

Once an arbiter of American style, luxury and power, the ninety-year-old Lincoln had plunged into malaise, becoming synonymous with rides to
airports, proms, weddings, and worse, funerals. On the brink of irrelevance, Lincoln desperately needed help. I was honored to be part of an incredible team who not only started an agency to service the brand from scratch, but who reimagined the great American luxury brand and re-launched it as the Lincoln Motor Company.

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LMC1


Introducing
the Lincoln Motor Company

Once an arbiter of American style, luxury and power, the ninety-year-old Lincoln had plunged into malaise, becoming synonymous with rides to
airports, proms, weddings, and worse, funerals. On the brink of irrelevance, Lincoln desperately needed help. I was honored to be part of an incredible team who not only started an agency to service the brand from scratch, but who reimagined the great American luxury brand and re-launched it as the Lincoln Motor Company.

Introducing the Lincoln Motor Co. Launch Reel

 

MKZ Hybrid: Beauty

 

Vanity Fair Magazine

 
 
 

Car & Driver Magazine

 

Wired Magazine

 

Traveler Magazine

 
 
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Introducing the Lincoln Motor Co. Launch Website

 
 
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2013 MKZ Launch Website

 

Lincoln Now Content Hub

 

Made with
Chief Creative Officer: Jon Pearce
Senior Copywriter: Ryan O'Keefe
And so many more...

Hudson Rouge, 2012

 

More Work