LITA1.jpg
LITA1.jpg

LITA1


LOVE IS THE ANSWER
When you have a relevancy problem, you can't just quietly walk into the
party, you have to crash it — in this case, the Grammys. We partnered with up-and-coming artist Aloe Blacc to release his latest single and invited
people to a groundbreaking interactive experience where they could create their own music video as they heard the song for the first time. Viewers could switch narratives between four distinct storylines, shifting their sound environments and points-of-view in real time to experience the song in their own unique way.

SCROLL DOWN

LITA1


LOVE IS THE ANSWER
When you have a relevancy problem, you can't just quietly walk into the
party, you have to crash it — in this case, the Grammys. We partnered with up-and-coming artist Aloe Blacc to release his latest single and invited
people to a groundbreaking interactive experience where they could create their own music video as they heard the song for the first time. Viewers could switch narratives between four distinct storylines, shifting their sound environments and points-of-view in real time to experience the song in their own unique way.

 

Love is the Answer Director's Cut

 

Campaign Case Study

 
 

Behind the Scenes with Aloe Blacc

Behind the Scenes with Ryan Heffington

 

Recognized by
Webby Nominee
Communication Arts (in book)

Made with
Chief Creative Officer: Jon Pearce
Creative Director: Jason Koxvold
Associate Creative Directors: Ryan O'Keefe & Brian Hall
Producers: Sherri Levy & Jonathon Doyle
Director: Radical Friend @ Legs
Digital Production: Interlude

Hudson Rouge, 2014

 

More Work