The Lincoln Motor Company – Love is the Answer

 

In a world full of hate — a world Lincoln knows all too well — we believe love is the answer. We brought this notion to life with singer-songwriter Aloe Blacc in a cultural evolution of the Luxury Uncovered retail campaign. Launched during the 56th Grammy Awards show, this interactive musical performance let viewers peel back the layers of Aloe Blacc's music video by following, and switching between, four distinct storylines as they converge for one final performance.

 
 

Chief Creative Officer: Jon Pearce
Creative Director: Jason Koxvold
Associate Creative Directors: Ryan O'Keefe & Brian Hall
Producers: Sherri Levy & Jonathon Doyle
Director: Radical Friend @ Legs
Digital Production: Interlude

Hudson Rouge, 2014

 

Love is the Answer Director's Cut

 

Campaign Case Study

 

Users follow four unique storylines and switch on-the-fly between each character's POV.

Interactive Experience

 
 
 

Behind the Scenes with Aloe Blacc

 

Behind the Scenes with Ryan Heffington

 

RECOGNITION
Webby Nominee
Communication Arts Feature