Cadillac – Oscars 2017
2016 may have been the worst year ever.* Just as the country was being torn apart, along came a simple campaign with a powerful message urging us all to be greater together. Beyond the film "Carry" we created an integrated editorial-based campaign that uncovered the stories of those daring to carry each other. While the majority of this work never saw the light of day (politics), I am still proud of what the teams achieved.
* 2017 and 2018 would like to have a word.
Chief Creative Officer: Andy Bird
Creative Director: Ryan O'Keefe
Associate Creative Directors: Alan Wilson & Peter Defries
Copywriter: Eric Witman
Art Director: Gina Wall
Display banners drive to the film
Greater Together Landing Page
Justin Normand Editorial
Additional Editorial on DareGreatly.com