mvyct.jpg
mvyct.jpg

SA1


THE MUSIC VIDEO
YOU CAn TASTE

The infamous Stella Artois Chalice was designed to enhance the tasting notes of their beer. Inspired by its influence over the senses, we created the world’s first music video you can taste — a sensory experiment in
collaboration with The Roots and Professor Charles Spence, a synesthesia expert from Oxford University.

What resulted was an interactive music video featuring an original song in two distinct expressions; each designed to enhance the respective sweet or bitters notes while drinking a Stella Artois.

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SA1


THE MUSIC VIDEO
YOU CAn TASTE

The infamous Stella Artois Chalice was designed to enhance the tasting notes of their beer. Inspired by its influence over the senses, we created the world’s first music video you can taste — a sensory experiment in
collaboration with The Roots and Professor Charles Spence, a synesthesia expert from Oxford University.

What resulted was an interactive music video featuring an original song in two distinct expressions; each designed to enhance the respective sweet or bitters notes while drinking a Stella Artois.

The Roots – BitterSweet (Director's Cut)

 

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