Crown Royal – The One Made for a King

 

Crown Royal’s reign was being threatened due in no small part to the influx of smaller craft whiskies and their pseudo-authentic origin stories. Crown Royal has an authentic craft story all its own, however, it was a story few outside the kingdom knew. In fact, aside from a few mentions buried deep in the internet, it had never been told before. To bring power back to the throne, we created a campaign that unearthed Crown Royal’s true origin of the one smooth whisky made for a king.

 
 

Chief Creative Officer: Tor Myhren
Executive Creative Directors: Ari Halper & Stephen Krauss
Group Creative Directors: Stu Mair & David Cuccinello
Associate Creative Directors: Ryan O'Keefe & Brian Hall
Copywriter: Piet Melief
Art Director: Ian Liu
Designers: Han Lin & Ricky Lu
Director: Peter Thwaites

Grey, 2015

 
 

My partner, Brian Hall, and I pitched the idea and wrote the script that eventually became this epic tale.

Crown Royal: The One

 

Crown Royal: The Water

 
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