THE FUTURE OF THE LUXURY SUV • The all-new Volvo XC90 is without a shadow of doubt the most important car in Volvo's history. The future of the company literally hangs in the balance of its success. In preparation for this monumental launch, a global team at DigitasLBi set off to create a robust vehicle showroom experience while we crafted a North American-market story and online banner campaign to support it. The website became the first of its kind where people were able to purchase a brand-new luxury car with a click of the mouse. The campaign was so successful, we sold 1,927 Volvo XC90 First Edition cars exclusively through the website, in a record 47 hours.
Volvo XC90 Showroom • Role: Associate Creative Director • Agency: Grey + DigitasLBi Nordics • Recognition: The FWA, Site of the Day
Add'l Credits: ACD/Art: Brian Hall • Copywriter: Mark Scott • Art Director: Michael Cohen