| CD CW

About

RYAN O’KEEFE

COPYWRITIN’ SONUVAGUN

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Ryan is a copywriter and creative director and maker of brand campaigns and tv commercials and all kinds of things digital and social and experiential and outdoor and printed and sometimes other things, too.

Want to make some things?

 
 

Recognized By —

One Show
Webby
FWA
ADDY
Type Director’s Club
AICP
Comm Arts
+ more

Select Clients —

Apple
Volvo
Stella Artois
The Lincoln Motor Company
Absolut
Crown Royal
Cadillac
+ more

 
 
 
Ryan was one of the best hires I ever made. He’s also a great guy to get a beer with, which is sometimes more important than the work.
— Wyatt Neumann, CD R/GA
 
 
 

EXPERIENCE

PUBLICIS + ROKKAN / CREATIVE DIRECTOR / NYC
Joined Cadillac at Publicis where I managed teams and helped launch BOOK by Cadillac, Cadillac VR Showroom, and the new Cadillac.com. Was invited to move with Cadillac to Rokkan where I managed teams and created integrated and social campaigns for Cadillac and Cadillac Racing.

SID LEE / ASSOCIATE CREATIVE DIRECTOR / NYC
Managed teams as well as created integrated campaigns for Apple; digital and global experiential campaigns for Stella Artois; experiential campaigns for Absolut; and brand campaigns for Merrell Outdoor.

GREY / ASSOCIATE CREATIVE DIRECTOR / NYC
Managed a full team of writers, art directors, designers and freelancers across a variety of integrated, digital and direct campaigns for Volvo, including launching the new Volvo US website, and pre-launching the 2014 Volvo XC90. Also concepted and wrote the 2014 Crown Royal brand campaign.

HUDSON ROUGE / SENIOR COPYWRTER / NYC
Invited to join agency while it was still an experiment. Part of a small creative team to re-launch Lincoln as The Lincoln Motor Company; created the “Hello, Again” brand campaign; co-created Lincoln social channels and various digital platforms and launch websites; created 2014 Grammys brand campaign including a first-of-its-kind interactive music video. 

R/GA / SENIOR COPYWRITER / NYC
Started as freelance writer, hired as Junior Copywriter and promoted ultimately to the lead Senior Copywriter on Verizon FiOS and Verizon Small Business working closely with teams of art directors and designers across all of Verizon’s digital platforms and advertising.

FIRSTBORN / COPYWRITER / NYC
Part of a small team of writers who helped concept digital experiences for a range of clients including Ford, Wrigley, SoBe, Premiere Exhibitions, among others. Work recognized by multiple FWA awards. 

JALOPNIK.COM / WRITER / DETROIT + NYC
Authored thousands of articles under the pseudonym The Auto Insider, covering everything from cultural and vehicle news in the U.S. to new vehicle launches in Shanghai. Ultimately helped turn the Gawker Media-owned website into one of the internet’s largest and most notorious automotive news sources.  

GENERAL MOTORS / INDUSTRIAL DESIGNER / DETROIT
Turned a childhood dream into reality. Participated in an array of future vehicle programs in the Component, Performance, Full-Size Truck and Premium/Lux design studios. Member of the hand picked “Design Swat Team” to kick-off advanced vehicle programs. Member of the Design Kitchen strategic initiative, created to monitor and track industry and societal trends.

 

RECOGNITION

One Show Bronze – Stella Artois, Le Savoir
One Show Merit x2 – Stella Artois, Le Savoir
Addy Gold – Absolut Elyx, Water Truck Boutique
Addy Excellence – Absolut Elyx, Water Truck Boutique
Type Director’s Club Winner – Absolut Elyx, Water Truck Boutique
Comm Arts Type Annual Feature – Lincoln, Hello Again
Comm Arts Creative Exhibit – Lincoln, Hello Again
Webby Nominee – Lincoln, Hello Again
AICP Shortlist – Lincoln Hello Again
FWA Site of the Day – Premiere Exhibitions, Expedition Titanic
Webby Nominee – Premiere Exhibitions, Expedition Titanic
Davey Award – Premiere Exhibitions, Expedition Titanic
Comm Arts Info Design – Premiere Exhibitions, Expedition Titanic
Telly Awards Silver – Premiere Exhibitions, Expedition Titanic
Communicator Excellence – Premiere Exhibitions, Expedition Titanic
OMMA Web Excellence – Premiere Exhibitions, Expedition Titanic
HOW Merit Winner – Premiere Exhibitions, Expedition Titanic
SXSW Classic Winner – Premiere Exhibitions, Expedition Titanic
FWA Site of the Day – Ford, MyFord Touch Experience
Webby Auto Honoree – Ford, MyFord Touch Experience
FWA Site of the Day – Sobe, ReSkin Yourself
FWA Mobile of the Day – Sobe, ReSkin Yourself
Hive Packaged Goods Winner – Sobe, ReSkin Yourself
Summit Creative Gold – Sobe, ReSkin Yourself
FWA Site of the Day – 5Gum, Sensory Experience
Webby Nominee – 5Gum, Sensory Experience
OMMA Web Excellence – 5Gum, Sensory Experience
HOW Merit Winner – 5Gum, Sensory Experience
HOW Consumer Web Winner – 5Gum, Sensory Experience
ADC Tomorrow Awards Shortlist – 5Gum, Sensory Experience
FWA Site of the Day – Firstborn, Dofl Ball
HOW Winner – Firstborn, Dofl Ball
Ad Age Coolest Apps 2010 – Firstborn, Dofl Ball

 

NOTEWORTHY

I designed cars before I wrote ads.

Ryan Reynolds once guffawed at a headline I wrote for Deadpool.

Michael Shannon bummed a smoke from me on two separate occasions at LGA. I have since quit so he no longer asks.

 

CLIENTS

Cadillac, Apple, Volvo, The Lincoln Motor Company, Stella Artois, Absolut, Absolut Elyx, Facebook, Samsung, Crown Royal, Merrell, Coca-Cola, Mello Yello, Monster Energy, Verizon, Verizon FiOS, Ford, Wrigley (Starburst, Skittles, 5Gum), Premiere Exhibitions, SoBe, Aflac