Absolut

Elyx Water Truck Boutique

Absolut Elyx had teamed up with Water For People to bring safe water to developing countries — a noble mission rooted in the spirit of hospitality. So naturally, we activated it the only way that made sense: by selling copper pineapples out of a boutique vodka bar hidden inside a vintage water truck. Why? Because Absolut Elyx mother trucker.

For every Elyx Copper Pineapple sold, a month of clean water was donated to someone who needed it most. The truck popped up in NYC, LA, and Art Basel Miami hydrating the world, one copper pineapple cocktail at a time.