Absolut
Elyx Water Truck Boutique

Because Absolut Elyx mother trucker.

Absolut Elyx had teamed up with Water For People to bring safe water to developing countries — a noble mission rooted in the spirit of hospitality. So naturally, we activated it the only way that made sense: by selling copper pineapples out of a boutique vodka bar hidden inside a vintage water truck. For every Elyx Copper Pineapple ordered, a month of clean water was donated to someone who needed it most. The truck popped up in NYC, LA, and Art Basel Miami hydrating the world, one copper pineapple cocktail at a time.