Apple
Movies That Move You
The best films don’t just entertain. They move us. Across time, space, and emotion. For Apple’s first movie campaign, we distilled the year’s most powerful films into their most moving moments. Each was framed within a signature cinematic device that visually captured the feeling of being pulled into a story. The campaign launched on film’s biggest night, the Oscars, turning the moments that moved audiences all year into a tribute to the power of movies themselves.
Produced at Sid Lee
Edited by Mark Potter
Credits
The campaign was anchored by a triptych design system that let us tell compact visual narratives while exploring each film’s themes. Framed by film-stock perforations, the device paid homage to the physical age of cinema before streaming.
Movies that _________ .
Our campaign became the launchpad for the most galactic movie on Apple. From the pages of Vanity Fair to the biggest screens in New York, we celebrated the arrival of Star Wars: The Force Awakens across the Apple ecosystem. Through a unified brand story, the campaign showcased how Apple brings together the art of movies, the power of news, and the emotion of music—all in one place.
