BOOK By Cadillac

Cadillac

Netflix for cars.

That’s how the press described the world’s first luxury car subscription. We helped launch the app-based white glove service to offer members all-inclusive access to a fleet of new Cadillacs, including the 640HP beast of a mutha CTS-V.

It will change car ownership forever. Probably.

 
 

Case Study

 
 
 
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Made with

CCO: Andy Bird
CD: Ryan O'Keefe
CW: Wesley Tibbs
STRAT: V Murali
And many more...

Publicis + Cadillac + Futurebrand, 2017