BOOK
By Cadillac

Cadillac

Netflix for cars. That’s what the press called BOOK by Cadillac when we launched the world’s first luxury car subscription. The app-based white glove service offers members access to a full fleet of Cadillacs, including the 640hp CTS-V, with insurance, maintenance, and registration included. It will change car ownership forever. Probably.

 
 

Case Study

 
 
 
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Made with

CCO: Andy Bird
CD: Ryan O'Keefe
CW: Wesley Tibbs
STRAT: V Murali
And many more...

Publicis + Cadillac + Futurebrand, 2017