The Elyx Water Truck Boutique

Absolut Elyx x water for people

A vodka company and a water charity walk into a bar.

Two unlikely partners paired up and let us fabricate a pop-up boutique from a vintage ford work truck and hit the road. over 9 days we visited nyc, la, and art basel in miami to help solve the global water crisis one copper pineapple at a time.

1 copper pineapple = 1 month of safe water

Ultimately we sold 2,100 Absolut Elyx Copper Pineapple drinking vessels, which helped provide 12,500 people with sustainable access to safe drinking water.

 
 

Case Study

 
 
Elyx_Mechanics.png
 

Stupid Dope, Web Feature

 
 
 

Made with

ECD: Daniel Chandler
ACD CW: Ryan O'Keefe
SR AD: André Gidoin
DSGN: Thørbjorn Gudnason & Jessica Marak
P: Oscar Péré

Sid Lee, 2016

Recognized by

Addy, Gold
Addy, Judges’ Excellence
Type Director’s Club, Winner