The Elyx Water
Truck Boutique

Absolut Elyx

To announce the partnership of Absolut Elyx and Water for People, we had an interesting proposition: help solve the global water crisis one copper pineapple at a time. So we designed and fabricated a bespoke pop-up experience from a vintage truck and hit the road. Over 9 days in NYC, LA and Miami, the experiential activation resulted in 2,100 Elyx Copper Pineapples sold, which helped provide 12,500 people and counting with sustainable access to safe water.

 
 

Case Study

 
 
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Stupid Dope, Web Feature

 
 
 

Made with

ECD: Daniel Chandler
ACD CW: Ryan O'Keefe
SR AD: André Gidoin
DSGN: Thørbjorn Gudnason & Jessica Marak
P: Oscar Péré

Sid Lee, 2016

Recognized by

Addy, Gold
Addy, Judges’ Excellence
Type Director’s Club, Winner