The Elyx Water
Truck Boutique

Absolut Elyx

Absolut Elyx wanted to announce its partnership with Water for People in a big way. The only logical solve was to fabricate a pop-up store from a vintage truck and, you know, help solve the global water crisis one copper pineapple at a time. We hit the road over 9 days to NYC, LA and Art Basel in Miami, resulting in 2,100 Elyx Copper Pineapple drinking vessels sold, which helped provide 12,500 people with sustainable access to safe water.


Case Study


Stupid Dope, Web Feature


Made with

ECD: Daniel Chandler
ACD CW: Ryan O'Keefe
SR AD: André Gidoin
DSGN: Thørbjorn Gudnason & Jessica Marak
P: Oscar Péré

Sid Lee, 2016

Recognized by

Addy, Gold
Addy, Judges’ Excellence
Type Director’s Club, Winner