The Elyx Water Truck Boutique

Absolut Elyx x water for people

A vodka company and a water charity walk into a bar.

Two unlikely partners paired up and let us fabricate a pop-up boutique from a vintage ford work truck and hit the road. over 9 days we visited nyc, la, and art basel in miami to help solve the global water crisis one copper pineapple at a time.

1 copper pineapple = 1 month of safe water

Ultimately we sold 2,100 Absolut Elyx Copper Pineapple drinking vessels, which helped provide 12,500 people with sustainable access to safe drinking water.


Case Study


Stupid Dope, Web Feature


Made with

ECD: Daniel Chandler
ACD CW: Ryan O'Keefe
SR AD: André Gidoin
DSGN: Thørbjorn Gudnason & Jessica Marak
P: Oscar Péré

Sid Lee, 2016

Recognized by

Addy, Gold
Addy, Judges’ Excellence
Type Director’s Club, Winner