Once an arbiter of American style, luxury and power, the ninety-year-old Lincoln had plunged into malaise, becoming synonymous with rides to airports, proms, weddings, and worse, funerals. On the brink of irrelevance, Lincoln desperately needed help. I was honored to be part of an incredible team who not only started an agency to service the brand from scratch, but who reimagined the great American luxury brand and re-launched it as the Lincoln Motor Company.
| campaign | broadcast | digital | social | print |
— CCO: Jon Pearce SR CW: Ryan O'Keefe And so many more...