Le Savoir

Stella Artois

Stella Artois came to us to activate their brand like never before. Inspired by their Belgian heritage, French savoir-faire, and the infamous Chalice designed to enhance the tasting notes of their beer; we launched Le Savoir, a global multi-sensory experiential platform. We assembled a dream team of creators including The Roots, Cirque du Soleil, and Bompas & Parr to create and host Le Savoir for over 8,560 guests in Montreal, New York City, Buenos Aires, and Seoul.


Case Study


Made with

ECD: Daniel Chandler
ACD CW: Ryan O'Keefe
SR AD: André Gidoin
EX DSN: Claudia Chagui
EP: David Isaac & Betiel Salomon
DIR: Lorrin Braddick @ Archer's Mark (bts)
M: The Roots
EVENT: Cirque du Soleil
FOOD: Bompas & Parr

Sid Lee, 2016