Le Savoir

Stella Artois

Stella Artois’ goal was to become the beer synonymous with progressive hosting experiences. So we created an experiential platform built upon the notion of synesthesia with partners Cirque du Soleil, The Roots, and culinary wizards, Bompas & Parr.

The platform included a series of global ticketed events in New York, Montreal, Sao Paulo, and Seoul; to rich social content; at-home hosting kits; toolkits for POCs; and an interactive Music Video You Can Taste that used experimental psychology to change the flavors in a Stella Artois.


Case Study


Made with

ECD: Daniel Chandler
ACD CW: Ryan O'Keefe
SR AD: André Gidoin
EX DSN: Claudia Chagui
EP: David Isaac & Betiel Salomon
DIR: Lorrin Braddick @ Archer's Mark (bts)
M: The Roots
EVENT: Cirque du Soleil
FOOD: Bompas & Parr

Sid Lee, 2016

Recognized by

One Show, Merit