Le Savoir

Stella Artois

Stella Artois’ goal was to become the beer synonymous with progressive hosting experiences. So we took what we learned from the Music Video You Can Taste and created the synesthetic dining platform, Le Savoir.

The platform stretched from a series of global ticketed events, to social content, at-home hosting kits, and of course, the aforementioned interactive music video that used experimental psychology to change the flavors in a Stella Artois.


Case Study


Made with

ECD: Daniel Chandler
ACD CW: Ryan O'Keefe
SR AD: André Gidoin
EX DSN: Claudia Chagui
EP: David Isaac & Betiel Salomon
DIR: Lorrin Braddick @ Archer's Mark (bts)
M: The Roots
EVENT: Cirque du Soleil
FOOD: Bompas & Parr

Sid Lee, 2016

Recognized by

One Show, Merit