| CD CW
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Stella Artois — Le Savoir

Stella Artois wanted to activate their brand like never before. Inspired by their Belgian heritage and savoir-faire, as well as the infamous Chalice designed to enhance the tasting notes of their beer, we launched Le Savoir: a global multi-sensory experiential platform. Together with a dream team consisting of The Roots, Cirque du Soleil, and Bompas & Parr, we hosted Le Savoir around the globe for over 8,560 guests in Montreal, New York City, Buenos Aires, and Seoul.

| campaign | experiential | pos | digital | social |

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 We created a global ticketing platform to reserve seats to the event.

We created a global ticketing platform to reserve seats to the event.

Made with


ECD: Daniel Chandler
ACD CW: Ryan O'Keefe
SR AD: André Gidoin
EX DSN: Claudia Chagui
EP: David Isaac & Betiel Salomon
DIR: Lorrin Braddick @ Archer's Mark (bts)
M: The Roots
EVENT: Cirque du Soleil
FOOD: Bompas & Parr

Sid Lee, 2016