Lincoln
Hello, Again

Giving a second chance to a legacy of turning luxury on its head.

When Edsel Ford stepped out from his father’s shadow to introduce a new kind of luxury, he didn’t just start a car company, he started a habit of rethinking the expected, and giving convention a second look. So, 100 years later, it felt only right that we return the favor. Call it a reintroduction. Or just a very slick way to say “hello again.”