Lincoln
Music Uncovered

A groundbreaking music video steered by viewers.

Building on the momentum of our Luxury Uncovered campaign, we brought the idea to the 2013 Grammy Awards, this time, lifting the hood on music with a groundbreaking interactive video featuring rising artist Aloe Blacc.

Music Uncovered put the audience in the director’s seat, letting them switch between narratives and sonic landscapes in real time to create their own unique experience — a nod to Lincoln’s commitment to human-centered design.