Lincoln

Love is the Answer

A music video driven by the audience. Following the success of Luxury Uncovered, we brought the idea to the 2013 Grammys with a groundbreaking interactive video featuring Aloe Blacc.

This time, we let viewers uncover music by toggling between storylines and sonic landscapes in real time, creating their own version of the experience. An interactive story designed to mirror Lincoln’s philosophy of putting people at the center of the experience.