Introducing The Lincoln Motor Company
Once an arbiter of American style, luxury and power, the ninety-year-old Lincoln had plunged into malaise, becoming synonymous with rides to airports, proms, weddings, and worse, funerals. On the brink of irrelevance, Lincoln desperately needed help.
I was honored to be part of an incredible team who not only started an agency from scratch to service the brand, but who reimagined and re-launched the once great American luxury brand as the Lincoln Motor Company.
CCO: Jon Pearce
SR CW: Ryan O'Keefe
And so many more...
Hudson Rouge, 2012