Introducing The
Lincoln Motor Company


Once an arbiter of American style, luxury and power, the ninety-year-old Lincoln had plunged into malaise, becoming synonymous with rides to airports, proms, weddings, and even worse, funerals. On the brink of irrelevance, Lincoln desperately needed help. I was honored to be part of an incredible team who not only started an agency from scratch to service the brand, but who reimagined and relaunched the great American luxury brand once again as the Lincoln Motor Company.


Project Reel


Beauty, 15”


Made with

CCO: Jon Pearce
SR CW: Ryan O'Keefe
And so many more...

Hudson Rouge, 2012