Love Is
The Answer

Aloe Blacc x Lincoln

When you have a relevancy problem, you can't just quietly walk into the party, you have to crash it — in this case, the Grammys. We partnered with emerging artist Aloe Blacc to release his latest single and invite people to a groundbreaking interactive experience where they could create their own music video as they heard the song for the first time. Viewers could switch narratives between four distinct storylines, shifting their sound environments and points-of-view in real time to experience the song in their own unique way.

 
 

The Interactive Experience

 

Love Is The Answer, Director’s Cut

 
 

Case Study

 
 

BTS, Aloe Blacc

BTS, Ryan Heffington

 
 

Made with

CCO: Jon Pearce
CD: Jason Koxvold
ACD CW: Ryan O'Keefe
ACD AD: Brian Hall
EP: Sherri Levy & Jonathon Doyle
DIR: Radical Friend @ Legs
PROD: Interlude

Hudson Rouge, 2014

Recognized by

Webby Nominee
Communication Arts (in book)