| CD CW
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LOVE IS THE ANSWER

When you have a relevancy problem, you can't just quietly walk into the party, you have to crash it — in this case, the Grammys. Lincoln partnered with up-and-coming artist Aloe Blacc to release his latest single and invited people to a groundbreaking interactive experience where they could create their own music video as they heard the song for the first time. Viewers could switch narratives between four distinct storylines, shifting their sound environments and points-of-view in real time to experience the song in their own unique way.

| digital | social |

Recognized by


Webby Nominee
Communication Arts (in book)

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Made with


CCO: Jon Pearce
CD: Jason Koxvold
ACD CW: Ryan O'Keefe
ACD AD: Brian Hall
EP: Sherri Levy & Jonathon Doyle
DIR: Radical Friend @ Legs
PROD: Interlude

Hudson Rouge, 2014