| CD CW
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MOVIES THAT MOVE YOU

In a world of Netflix and chill, Apple wanted to celebrate the movies with the power to make us feel. So we distilled the year's best movies into their most poignant moment, then launched the social-first campaign during the Oscars in what became the largest Apple Movies campaign to date.

| campaign | broadcast | social | print | ooh |

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 Ryan Reynolds personally approved this line.

Ryan Reynolds personally approved this line.

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  Made with   — ECD: Daniel Chandler ACD CW: Ryan O'Keefe SR AD: André Gidoin DSGN: Thørbjorn Gudnason, Adam Turnbull, Jessica Marak EP: David Isaac PROD: Buck EDIT: Mark Potter @ Cosmo Street MUSIC: Human  Sid Lee, 2016

Made with


ECD: Daniel Chandler
ACD CW: Ryan O'Keefe
SR AD: André Gidoin
DSGN: Thørbjorn Gudnason, Adam Turnbull, Jessica Marak
EP: David Isaac
PROD: Buck
EDIT: Mark Potter @ Cosmo Street
MUSIC: Human

Sid Lee, 2016