Star Wars: The Force Awakens


Riding on the success of the “Movies That Move You” social-first campaign, Apple once again asked for our help. This time in a galaxy far, far away for the digital release of Star Wars: The Force Awakens on Apple Movies, Apple News, and Apple Movies.


Light Side, 15”


Dark Side, 15”


Times Square Takeover

We recreated the iconic light saber duel as a split screen sequence to fit the 18 story tall digital billboard’s unique layout.


Made with

ECD: Daniel Chandler
ACD CW: Ryan O'Keefe
SR AD: André Gidoin
DSGN: Thørbjorn Gudnason, Adam Turnbull, Jessica Marak
EP: David Isaac
PROD: Buck
EDIT: Mark Potter @ Cosmo Street
MUSIC: Human

Sid Lee, 2016