Stella Artois

Bitter/Sweet

Buried deep in a testing doc, we found a curious truth: Stella Artois tastes different to different people. Bitter to some. Sweet to others. So naturally, we teamed up with an Oxford professor of experimental psychology and The Roots to create a full-blown synesthesia experiment. Part science. Part sensory trip. The goal? Hack the senses and answer a question no one was asking, but now can’t un-ask: what does music taste like?