| CD CW
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THE ELYX WATER TRUCK BOUTIQUE

When Absolut Elyx partnered with Water for People, they asked for our help to solve the global water crisis. So we did the only way we knew how. With a custom water truck one copper pineapple at a time. We designed and fabricated a pop-up boutique from a vintage Ford truck and hit the road. The activation sold enough copper pineapple drinking vessels to help provide 1.7 million liters of safe water to over 12,500 people who needed it most.

| experiential | pos |

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Recognized by


ADDY GOLD
ADDY JUDGES' EXCELLENCE
TYPE DIRECTOR'S CLUB WINNER

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  Made with   — ECD: Daniel Chandler ACD CW: Ryan O'Keefe SR AD: André Gidoin DSGN: Thørbjorn Gudnason & Jessica Marak P: Oscar Péré  Sid Lee, 2016

Made with


ECD: Daniel Chandler
ACD CW: Ryan O'Keefe
SR AD: André Gidoin
DSGN: Thørbjorn Gudnason & Jessica Marak
P: Oscar Péré

Sid Lee, 2016