| CD CW
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THE MUSIC VIDEO YOU CAN TASTE

The infamous Stella Artois Chalice was designed to enhance the tasting notes of their beer. Inspired by its influence over the senses, we created the world’s first music video you can taste — a sensory experiment in collaboration with The Roots and Professor Charles Spence, a synesthesia expert from Oxford University.

The result was an interactive music video featuring an original song by The Roots in two distinct expressions; each designed to enhance the respective sweet or bitters notes while drinking a Stella Artois.

| digital |

Recognized by


ONE SHOW BRONZE
ONE SHOW MERIT X2

Made with


ECD: Daniel Chandler
ACD CW: Ryan O'Keefe
SR AD: André Gidoin
EX DSGN: Claudia Chagui
EP: David Isaac & Betiel Salomon
DIR: Ben Tricklebank @ Tool
M: The Roots

Sid Lee, 2016