The One Made for a King
Crown Royal
The untold epic tale of the one whisky made for a king.
Crown Royal had a royal problem: small craft whiskey had encroached on its marketshare. To reclaim the thrown and rebuild its credibility for craft, my partner and I unearthed its authentic origin (before leaving the agency) — an epic tale of a small distillery crafting the perfect gift for King George VI.
Associate Creative Director / Writer / Concept
2015
The One
The Water
The Grain
The Blend
Print, Social and Posters
Some was made. Some was not. We loved every one all the same.
Grey
Chief Creative Officer: Tor Myhren
Executive Creative Director: Ari Halper
Executive Creative Director: Stephen Krauss
Group Creative Director: Stu Mair
Group Creative Director: David Cuccinello
Associate Creative Director: Ryan O’Keefe
Associate Creative Director: Brian Hall
Copywriter: Piet Melief
Art Director: Ian Liu
The Corner Shop
Director: Peter Thwaites
Director of Photography: Joost Van Gelder
Edit: Rock, Paper, Scissors
Editor: Stewart Reeves
VFX: Method Studios
Mix: Heard City
Mixer: Phil Loeb