| CD CW
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THE ONE MADE FOR A KING

Crown Royal's reign was under threat by an influx of smaller craft whiskies, many whose origin stories proved stranger than fiction. To combat this, we launched an integrated campaign to tell the epic true tale of the one perfectly smooth whisky made for King George VI.

campaign | broadcast | social | print | ooh

Across film, print, ooh and social, we told the tale of Crown’s humble beginnings, from pure glacial-fed water to the most golden grains, all to make the one perfectly smooth whisky for a visiting king.

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      Made with  — CCO: Tor Myhren ECDs: Ari Halper & Stephen Krauss GCDs: Stu Mair & David Cuccinello ACD CW: Ryan O'Keefe ACD AD: Brian Hall CW: Piet Melief AD: Ian Liu DSGN: Han Lin & Ricky Lu DIR: Peter Thwaites @ The Corner Shop  GREY, 2015

Made with

CCO: Tor Myhren
ECDs: Ari Halper & Stephen Krauss
GCDs: Stu Mair & David Cuccinello
ACD CW: Ryan O'Keefe
ACD AD: Brian Hall
CW: Piet Melief
AD: Ian Liu
DSGN: Han Lin & Ricky Lu
DIR: Peter Thwaites @ The Corner Shop

GREY, 2015