TurboTax

Super Bowl File

We avoid taxes. We never miss the Super Bowl.

So for Super Bowl LVII, we gave one person the chance to make their moves count like never before — multiplied by $1,000,000.

We partnered with Abbott Elementary creator (and real TurboTax user) Quinta Brunson and director Taika Waititi to introduce the TurboTax Super Bowl File: a live contest that convinced people to do something they hate (taxes) during something they love.