TurboTax
Now This is Taxes, 2026

Year 2 of our campaign got tax filers to snap out of what taxes was. The future of tax filing continued to deliver on the promise of a truly holistic and seamless tax filing experience.

This time around, music was even more of a driving force. We hired The Beaches to recreate “I Ran (So Far Away)” and Ravyn Lenae to evolve “Bicycle Race”. Shiny Toy Guns' take on “Major Tom (Coming Home)” got its own galactic moment, and for this year’s free spot we turned the whole legal disclaimer into a karaoke banger.