TurboTax

Make Your Moves Count

After 10 years with Wieden+Kennedy, Intuit TurboTax was stuck.
The work wasn’t connecting, their offering was unclear, and their experts weren’t breaking through.

We won the business on a simple principle: lead with truth. Today’s taxpayer is hustling to make every move count toward their refund. So we told stories rooted in that reality—elevated with a touch of magical realism.

The win was hard fought and the second largest for IPG.