TurboTax
Tax Break (up)
Breaking up with your old tax boo can be hard, and what’s hard to say is sometimes easier sung. In TurboTax’s first campaign outside of tax season, we turned a tax break up into a 90s R&B-inspired tax banger. The 30s TVC attracted the ire of accountants everywhere deeming the Tax Break Up (Tax Extension Cut) music video too hot for TV — but you’re in luck.
Produced at R/GA
Directed by Neal Brennan
Credits
Hey tax pro, she’s been thinkin’ twice
Best believe TurboTax’ll beat your price
This is a tax break… up
Baby
It’s over now, babe, it’s true
No more waitin’ in the lobby with a W-2
Why let that sweet tax love, die on the vine
She’s needs a tax boo, on her terms, her time
This is a tax break… up
She needs a taxual guide
TurboTax Experts, ain’t got no fees to hide
Benn playing this game a long, long while
You know you got a lot of forms to file
He craves a better way to get things done
TurboTax treats him like he’s the only one
He needs an Expert, he’s down on his knees
He needs something, he’s got fiscal needs
This is a tax break… up
‘Cause TurboTax Experts, are so convenient did I mention?