Verizon FiOS: "#BreakUpWithCable" Campaign, 2012

Sadly, this campaign never saw the light of day, but given the chance, it could have been great.


Having long dealt with dysfunctional cable relationships, apartment dwellers are now, more than ever, willing to move to greener pastures. They’re ready to find another, more attractive, fish in the sea. But they need encouragement. Let’s show people how liberating a #BREAKUPWITHCABLE can be, then gently direct then toward a healthier, more entertaining relationship with Verizon FiOS.

Sr. Copywriter: Ryan O'Keefe

ACD, Art Director: Joe Johnson

Creative Directors: Andrew Payton & Douglas Dauzier

Created at R/GA