Volvo has always innovated around people. From the first three-point safety belt in 1959 to the first side-impact airbags in 1991. But people today no longer see Volvo as a brand innovating for the future. So we showed them. By not showing them. No Volvos were hurt in the making of these films.
Future of Safety, 30”
Performance With A Conscience, 30”
CCO: Tor Myhren
ACD CW: Ryan O'Keefe
ACD AD: Brian Hall
P: John Hilmer
DIR: Wilfrid Brimo @ The Corner Shop