Future Of Driving
Volvo has always innovated around people.
The first three-point safety belt in 1959.
The first side-impact airbags in 1991.
But people today no longer saw Volvo as a brand innovating for the future.
So we showed them. By not showing them.
No Volvos were hurt in the making of these films.
Future of Safety, 30”
Performance With A Conscience, 30”
CCO: Tor Myhren
ACD CW: Ryan O'Keefe
ACD AD: Brian Hall
P: John Hilmer
DIR: Wilfrid Brimo @ The Corner Shop