TurboTax
Now This Is Taxes
Taxes was taxing. Now Taxes is anything but.
Taxes have been around as long as civilization, but filing doesn’t have to feel as ancient. It’s 2025! With TurboTax Experts, now taxes is sleek, effortless and right in your pocket.
Our second-year campaign, Now This Is Taxes, weaves high-energy and juicy visuals to change the game and leave the old tax grind where it belongs: in the year 1099.
R/GA NY
Global Chief Creative Officer: Tiffany Rolfe
Group Creative Director: Ryan O’Keefe
Creative Director: Spencer Cook
ASSOCIATE Creative Director: ISSAC WEEBER
ASSOCIATE Creative Director: MIKE LOPEZ
Executive Strategy Director: Kaitlyn Frysztak
Executive Producer: ANNIE UZDAVINIS
ICONOCLAST
DirectorS: VANIA & MUGGIA
Director of Photography: ROMAN VASYANOV
Editorial: ROCK PAPER SCISSORS
EDITORS: JAMIE FOORD & ALYSSA OH & DAMION CLAYTON
COLOR: PRIMARY
VFX: A52
VFX SUPERVISOR: JESSE MONSOUR
MUSIC SUPERVISION & MIX: LIME STUDIOS
MIXER: JOEL WATERS