Uber Eats

Super Bowl:
Shameless Manipulation

Wayne & Garth reunite to sell out in support of local restaurants.

In partnership with Special Group Australia, we brought back Wayne and Garth, the original Local Access TV heroes, and used their local credentials to support local restaurants when they needed it most.

Supporting the big shiny Super Bowl TV spot, our R/GA team came up with and helped produce a 2.5 hour Credit Roll on YouTube that gave credit where it was due, name by name, to over 100,000+ local restaurants on the UberEats app. featuring everything you’d expect and more, from a jam session with Alice Cooper to nail painting with Cardi B. The credits rolled live right after the big game. Fans in the comments said it was basically Wayne's World 3, It basically was.

Established $20 Million Restaurant Relief Fund | $164 million Earned Media | 4.5 million orders to local restaurants during the key PR time frame | 71.5% increase in new customers on Super Bowl Sunday