Archive
If it’s on, it’s on ESPN+.
We are promo-making machines. Whether it’s the next heavyweight bout, the next big open, or the next division tournament it’s on ESPN+. These are a few of many.
Group Creative Director, R/GA
Merrell. Do What’s Natural.
Nature doesn’t have rules or a dress code.
Associate Creative Director, Sid Lee
Verizon. Share the Moment.
Oscar Isaac wasn’t available. Oscar the Grouch was trashed. And apparently Oscar Levant is long dead. We settled.
Creative Director, R/GA
Volvo. Why Do We Do It?
An introspective campaign because people.
Associate Creative Director, Grey
Absolut. Tales of the Cocktail.
Sobering content about a cocktail festival in the Big Easy.
Associate Creative Director, Sid Lee
Premiere Exhibitions. Expedition Titanic.
We built a flash website where fans could dive 12,500 feet to explore a 3D replica of Titanic.
Copywriter, Firstborn
5React Gum
5 Gum was about to usher in a gum revolution with their new product, 5 REACT. The only problem was figuring out a way to get samples into the hands of eager fans.
Copywriter, Firstborn
Sobe. Reskin.
Taking cues from the scaly new graphics wrapping SoBe bottles, we developed a campaign called “Reskin Yourself”, which encouraged people to take pictures of themselves and apply digital tattoos.
Copywriter, Firstborn
Ford. Experience Edge.
For the new Edge, Ford was releasing their most advanced infotainment system to date. So we made the most advanced choose-your-own-adventure to let people experience it.
Copywriter, Firstborn
Starburst. Summer Mixtape.
Contradictory beats worth sharing. On Facebook. From a Facebook flash app. Gosh… those were the times.
Copywriter, Firstborn
Starburst. Spot the Contradictions.
Starburst are the perfect contradiction of juicy and solid to something altogether magical. So we celebrated them in the most contradictory way possible: by hiding them.
Copywriter, Firstborn
