Music
Uncovered
The Lincoln Motor Company
When you have a relevancy problem, you can’t quietly walk into the party, you have to crash it.
For the 2013 Grammy Awards we continued our Luxury Uncovered campaign, this time peeking under music’s hood with a groundbreaking interactive music video with Aloe Blacc.
Music Uncovered turned the audience into the director. In real time they could switch between narratives and sonic environments to tailor a music experience to their desire — a nod to Lincoln’s human-centered design.
Senior Copywriter
2014
Interactive Music Video
Love is the Answer, by Aloe Blacc (Director’s Cut)
BTS, remastering Love is the Answer at The Record Plant
Hudson Rouge
Chief Creative Officer: Jon Pearce
Creative Director: Jason Koxvold
Senior Copywriter: Ryan O’Keefe
Senior Art Director: Brian Hall
Executive Producer: Sherri Levy
Producer: Jonathon Doyle
LEGS
Director: Radical Friend
Original Music: Aloe Blacc
Recording: The Record Plant
Mix: Heard City
Mixer: Phil Loeb
Recognition
Webby Nominee
Communication Arts (in book)
Press
Rolling Stone
LA Times
Hypebeast
Vox