Stella Artois
Le Savoir

Let your senses make sense of it.

Stella Artois wanted to own the art of modern hosting. So, to bring something unexpected to the party, we created Le Savoir, a global experiential platform rooted in the science of synesthesia.

We launched with ticketed events in NYC, Montreal, São Paulo, and Seoul, featuring Cirque du Soleil, Bompas & Parr, and The Roots. After the buzz, we scaled the experience everywhere: social, at-home hosting kits, POC toolkits, a hosting bot, and even a music video you could taste. Because ordinary parties don’t make premium beers unforgettable.